Kenzie is cute too

Where Zander was always a little tyke Kenzie is far more of a chunk.

This is a quote.

Community Magazinescan only compete on the web by leveraging the capabilities and strengths theyhave while not expending undo effort on those areas they aren't well equippedto compete.

Community Magazine'shave:

• Established presence in their respective communities

• A sales team comfortable dealing in their respective communities

• Respect by readers and community leaders alike

• A history of delivering a quality lifestyle publication that is locally relevant
• A pre-existing readership base of 10's of thousands of people
• The ability to influence their community in a way that other media cannot

Community Magazine'slack:

• The ability to create or feature daily content that results in frequent web visits by readers

• The ability to attract large regional or national advertisers in print or online

• Web development and maintenance capabilities to ensure a fresh and relevant web presence
• The scale required to rank highly in SEO across a suite of searches for resources & content
• The ability to employ third party content that is locally relevant but larger in scope (licensed content by the likes of WebMD, MaxPreps, etc).

The CommunityMagazine Network is developing a publishing platform and playbook that allowCommunity Magazines to create a contemporary web portal that provides readerswith a constant supply of fresh lifestyle and, as appropriate, news content,local resources, etc. By creating a network of linked but independent sites androlling up the content on Locable.com each website will get tremendous SEOjuice. We'll keep the sites up to date with social features to make contentcreation and sharing by users seamless while maintaining editorial qualityacross the site through moderation and the separation of user generated contentfrom magazine produced content. Because of our scale we can bring in largeadvertisers and can work with third party content sides to syndicate contentbased on Zip code or other relevant measures. We'll continue to addtechnologies that complement community magazines like the use of 2D barcodesand mobile applications to allow the magazine to promote supplemental contentthat adds depth to print (while tracking readers) and enhances the valueproposition and connecting print to the web in a meaningful way. Finally, we'rein the process of compiling a playbook that will help publishers be successfulonline by creating a web destination that complements but does not replacetheir print publication in part by engaging readers and identifying featuredbloggers to generate content for the site (think TechFlash but local lifestylecontent)

The great thingabout working with the Community Magazine Network is that we bring our uniqueperspective and combine it with the learnings that come from our members. Asmembers find new ways to innovate (and profit) we work those into the playbookbut we go even further by programmatically integrating those items into theplatform so that all members can take advantage of them on their site(s).